National Grassroots Fundraising Campaign

Each Spring, look out for the Paper Eggs in a store near you!
Purchase a Paper Egg in store or online to support Easter Seals’ programs and services for people living with disabilities.

The 2019 Paper Egg Campaign (March 25 to April 21, 2019) is now over. Thank you for your support!

The Paper Egg will be back next year in participating stores near you in the month leading up to Easter: March 16 to April 12, 2020.

What is the Paper Egg #unstoppABLETM Campaign?

Booster Juice staff in Manitoba promoting Paper EggsThe annual Paper Egg #unstoppABLETM Campaign is one of Easter Seals’ signature national fundraising and awareness initiatives. Part of our “March is Easter Seals Month” celebrations, the Paper Egg Campaign is a grassroots fundraising effort that brings individuals and communities all across Canada together to raise funds for Canadians living with disabilities.

Each Spring, Easter Seals corporate and business partners in cities and towns all across the country will encourage their customers to purchase colourful Easter Seals paper eggs at the store’s checkout counters. Customers are asked to sign their name on the eggs which are then proudly put up on store windows and walls to create a powerful display of support. You can also purchase Paper Eggs online at and send a personalized Easter Seals Spring e-Card to your family and friends.

Funds raised through the Campaign enable Easter Seals to deliver a variety of programs and services for Canadians living with disabilities.

The Paper Eggs are getting a Brand New Look!

After many years, the Easter Seals Paper Egg is getting a fresh new look starting from 2019! The colours and imagery of the Paper Eggs will now better reflect Easter Seals’ identity, and the mission and purpose of the organization.

Instead of the purple Paper Eggs with a drawing of a yellow chick, look out for the new red Paper Eggs featuring photo images of former participants of Easter Seals programs and services.

Image of previous Paper Egg design

Designs of new paper eggs.

(Image above, on left): Previous Paper Egg design.  (Image above, on right): New Paper Egg designs.

Frequently Asked Questions (FAQs)

Where can I purchase the Paper Eggs?

Paper Eggs are available at many participating stores and retail locations across the country. For a full list of participating stores in your province, check the list here at You can also ask your local store if they are participating in the Paper Egg campaign, and ask to purchase Paper Eggs from the cashier at the check-out counters.

You can also show your support by making an online donation to Easter Seals  here. For a full list of different ways to donate and show your support, click here.

What do I do after I made a donation by purchasing a Paper Egg?

After you’ve purchased a Paper Egg in store, there are several things that you can do:

  • Sign your name on the space provided on the Paper Egg and hand it back to the store clerk/cashier. The store will then add your signed Paper Egg to the display wall of Paper Eggs in the store.
  • Take a photo of yourself with your signed Paper Eggs, and post the photo on Facebook, Twitter or Instagram and include the hashtags #PaperEgg, #EasterSealsCanada, and/or #unstoppABLE to help raise awareness about the campaign and Easter Seals.

Where do funds raised by the Paper Egg #unstoppABLETM campaign go?

All funds raised from the Paper Egg #unstoppABLETM go towards enabling Easter Seals to offer vital programs, services and accessibility equipment in support of children, youth and adults across Canada who are living with disabilities. For a full list of the different types of programs and services offered by Easter Seals, click here. The programs and services offered differ from province to province. All funds raised in a province remains in the province.

What portion of funds raised actually goes to help people with disabilities?

More than 90% of funds raised through the campaign directly benefits Easter Seals program and services in support of people living with disabilities. Less than 10% goes towards printing and distribution costs.

How can I access Easter Seals programs and services?

Easter Seals programs and services are delivered directly by Easter Seals provincial organizations. Contact the Easter Seals organization in your province for details of programs and services that are available in your province. For a list of Easter Seals provincial organizations, click here.

Can’t find the Paper Egg at your local store? You can still take part with the digital version of the Paper Egg Campaign!

There are two ways that you can participate in the online version of the Paper Egg Campaign even if you can’t find a Paper Egg at your local store.

Get the digital Paper Egg Campaign frame for your Facebook profile

Get a digital Paper Egg Campaign frame for your Facebook profile picture with the following easy steps, and then make a donation to Easter Seals!

On your cellphone

  • Click here to get the digital Paper Egg frame for your Facebook profile picture.
  • If the link above does not work, open the Facebook app on your cellphone, and tap on your profile photo.
  • Select the “Add Frame” option, then type “Easter Seals Canada” in the search function. The “Easter Seals Canada – Paper Egg Campaign” frame will then pop up. Select it and make any adjustments you’d like to your profile photo and hit “Save.” Voila, that’s it!
  • You can then make an online donation to Easter Seals here.

On your laptop/desktop computer

  • If you’re using your laptop or desktop computer to get the frame, you will first need to log into your profile on Facebook.
  • Then type the following website address in the URL box:
  • Type “Easter Seals Canada” in the search function. The “Easter Seals Canada – Paper Egg Campaign” frame will then pop up. Select it and make any adjustments you’d like to your profile photo, hit “Save” and you’re done!
  • You can then make an online donation to Easter Seals here.

Get a Spring e-card for your family and friends

Send a personalized spring e-card for your family and friends by purchasing virtual eggs!

  • Purchase a dozen eggs or buy the whole coop by making a donation to Easter Seals for $20, $50 or in any amount you’d like. Click here to make the donation.
  • You will be then have the opportunity to select one of our three unique Spring e-Card designs, customize your message, and send as many of the spring e-Cards cards as you’d like.

Three women showing off their Paper EggsWin prizes with the 2019 Paper Egg Campaign social media contest!

It’s easy to take part! Between March 25 and April 21, 2019, post a photo of yourself – with your signed Paper Egg – on Facebook or Twitter, with one of the following hashtags: #PaperEgg, #EasterSeals, and/or #unstoppABLE.

Easter Seals will pick one random winner every Monday during the campaign (April 1, April 8, April 15, and April 21, 2019). We will announce the name of the winner on our Facebook and Twitter channels, as well as on this web-page so be sure to subscribe and follow us! The lucky winner will receive a $25 gift card to one of our campaign partners, Booster Juice!

The more photos you post, the greater your chances of winning. So get cracking!

Photos from the Paper Egg #unstoppABLETM Campaign

Hover your mouse over the photos and click on arrows to see more photos.

Thank you to all of our partners on the 2019 Paper Egg #unstoppABLE campaign! 

National and Regional Partners

Provincial and Local Partners

Click here for a full list of partners across Canada.

Become a corporate/retail partner on the Paper Egg Campaign. For more information, please contact
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