The #UNSTOPPABLETM; Paper Egg Campaign - Easter Seals Canada


National Grassroots Fundraising Campaign

Each Spring, look out for the Paper Eggs in a store near you!
Purchase a Paper Egg in store or online to support Easter Seals’ programs and services for people living with disabilities.

The next Paper Egg campaign will take place in participating stores and online from March 8 to April 4, 2021.

If you are a business owner and would like to partner with us to host the Paper Egg Campaign in your store in 2021, please reach out to us at

What is the #unstoppABLE® Paper Egg Campaign?

The annual  #unstoppABLE® Paper Egg Campaign is one of Easter Seals’ signature national fundraising and awareness initiatives. Part of our “March is Easter Seals Month” celebrations, the Paper Egg Campaign is a grassroots fundraising effort that brings individuals and communities all across Canada together to raise funds for Canadians living with disabilities.

Each Spring, Easter Seals corporate and business partners in cities and towns all across the country will encourage their customers to purchase colourful Easter Seals paper eggs at the store’s checkout counters. Customers are asked to sign their name on the eggs which are then proudly put up on store windows and walls to create a powerful display of support. You can also purchase Paper Eggs online at and send a personalized Easter Seals Spring e-Card to your family and friends.

Funds raised through the Campaign enable Easter Seals to deliver a variety of programs and services for Canadians living with disabilities.

The Paper Eggs are sporting a Brand New Look!

After many years, the Easter Seals Paper Egg received a fresh make-over  in 2019! The colours and imagery of the new Paper Eggs will now better reflect Easter Seals’ identity, and the mission and purpose of the organization.

Instead of the purple Paper Eggs with a drawing of a yellow chick, look out for the new red Paper Eggs featuring photo images of former participants of Easter Seals programs and services.

Image of previous Paper Egg design

Designs of new paper eggs.

(Image above, on left): Previous Paper Egg design.  (Image above, on right): New Paper Egg designs.

Frequently Asked Questions (FAQs)

Our retail partners, whether independent stores or corporate-owned chains, play a critical role in the success of the #unstoppABLE Paper Egg Campaign, and Easter Seals ability to raise much-needed funds to offer program and services for persons with disabilities, and their families.

Easter Seals provides and ships all the Paper Eggs and campaign/marketing materials to our partners at no cost (to the partner). We are also committed to supporting our partners in their efforts in every way possible – including promoting participating stores during the campaign, and encouraging our supporters to patronize the store.

For more details on how your store can sign-up to be a partner, and the benefits of partnerships, please contact Casey Sabawi (Senior Manager, National Corporate Partnerships) by phone at Tel: 1877-376-6362 ext 228, or via email at

We look forward to hearing from you!

Paper Eggs are available at many participating stores and retail locations across the country. For a full list of participating stores in your province, check the list here at

If you don’t see the Paper Egg campaign at your local store:

  • You can ask your local store if they are participating in the Paper Egg campaign, and ask to purchase Paper Eggs from the cashier at the check-out counters
  • If your local store is not participating in the Paper Egg Campaign, encourage them to take part in the Campaign and show their support for people living with disabilities by inviting them to reach out to Easter Seals at our email:, to sign-up as a retail partner.
  • If you local stores do not offer the Paper Eggs, you can also show your support by making an online donation to Easter Seals  here. For a full list of different ways to donate and show your support, click here.

After you’ve purchased a Paper Egg in store, there are several things that you can do:

  • Sign your name on the space provided on the Paper Egg and hand it back to the store clerk/cashier. The store will then add your signed Paper Egg to the display wall of Paper Eggs in the store.
  • Take a photo of yourself with your signed Paper Eggs, and post the photo on Facebook, Twitter or Instagram and include the hashtags #PaperEgg, #EasterSealsCanada, and/or #unstoppABLE to help raise awareness about the campaign and Easter Seals and for a chance to win prizes!

All funds raised from the Paper Egg #unstoppABLETM go towards enabling Easter Seals to offer vital programs, services and accessibility equipment in support of children, youth and adults across Canada who are living with disabilities. For a full list of the different types of programs and services offered by Easter Seals, click here. The programs and services offered differ from province to province. All funds raised in a province remains in the province.

Over 90% of funds raised through the campaign directly benefits Easter Seals program and services in support of people living with disabilities. Less than 10% goes towards printing and distribution costs.

Easter Seals programs and services are delivered directly by Easter Seals provincial organizations. Contact the Easter Seals organization in your province for details of programs and services that are available in your province. For a list of Easter Seals provincial organizations, click here.

Can’t find the Paper Egg at your local store? You can still take part with the digital version of the Paper Egg Campaign!

Send a personalized spring e-card for your family and friends by purchasing virtual eggs!

  • Purchase a dozen eggs or buy the whole coop by making a donation to Easter Seals for $20, $50 or in any amount you’d like. Click here to make the donation.
  • You will be then have the opportunity to select one of our three unique Spring e-Card designs, customize your message, and send as many of the spring e-Cards cards as you’d like.

Three women showing off their Paper EggsWin prizes with the 2020 Paper Egg Campaign social media contest!

It’s easy to take part! Between March 16 and April 12, 2020, post a photo of yourself – with your signed Paper Egg – on Facebook, Twitter or Instagram with one of the following hashtags: #PaperEgg, #EasterSeals, and/or #unstoppABLE, for a chance to win $25 Booster Juice gift cards!

Easter Seals will pick one random winner every Monday during the campaign (March 23, March 30, April 6, and April 13, 2020). Each lucky winner will receive a $25 gift card to one of our campaign partners, Booster Juice!

Post your photos on all 3 social media platforms to increase your chances of winning! The more photos you post, the greater your chances of winning. So get cracking!

Photos from the #unstoppABLETM Paper Egg Campaign

Hover your mouse over the photos and click on arrows to see more photos.

Thank you to all of our partners on the 2020 #unstoppABLE® Paper Egg campaign! 

National and Regional Partners

Provincial and Local Partners

Click here for a full list of partners across Canada.

Become a corporate/retail partner on the Paper Egg Campaign. For more information, please contact
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