#UNSTOPPABLE®
March 2025
No more eggs.
Still #UnstoppABLE®.
It’s true. We’ve left the (paper) eggs behind, and now we are simply #UnstoppABLE®!
The annual #UnstoppABLE® campaign (formerly the Paper Egg Campaign) is one of Easter Seals’ signature national fundraising and awareness initiatives. Part of our “March is Easter Seals Month” celebrations, the #UnstoppABLE® Campaign is a fundraising effort that brings together individuals, communities, and businesses all across Canada to raise funds for Canadians living with disabilities.
Each March, Easter Seals retail partners in cities and towns all across the country invite their customers to make a donation in any amount of their choice to Easter Seals at the store’s checkout registers.
If you are a business owner or manager who would like to partner with us to host the #UnstoppABLE® Campaign in your store, we invite you to reach out to us at partnerships@easterseals.ca.
Frequently Asked Questions
I’m a business owner/store manager. How can I get my store involved in the #UnstoppABLE® campaign?
Our retail partners, whether independent stores or corporate-owned chains, play a critical role in the success of the #UnstoppABLE® campaign and Easter Seals’ ability to raise much-needed funds to offer programs and services for persons with disabilities, and their families.
We’re committed to supporting our partners’ efforts in every way possible – including promoting participating stores during the campaign and encouraging our supporters to patronize the store.
For information on the benefits of partnerships and how your store can become an #UnstoppABLE® partner, please contact Sheri Boucher (Manager, National Programs and Events) at partnerships@easterseals.ca.
We look forward to hearing from you!
Why is Easter Seals asking for donations at check-out registers in stores?
As a charitable organization, Easter Seals relies on donations from individual Canadians in addition to funds raised through grants and corporate partnerships. Your donation helps us provide programs and services that support the well-being and independence of Canadians living with disabilities.
We recognize and appreciate that many Canadians want to help make Canada more inclusive and accessible for people with disabilities. Making a donation at participating stores during our annual #UnstoppABLE® campaign is a convenient way for people to contribute to our important work.
Where do funds raised by the #UnstoppABLE® campaign go?
All funds raised from the #UnstoppABLE® campaign go towards enabling Easter Seals to offer vital programs, services and accessibility equipment to support children, youth and adults across Canada who are living with disabilities. A full list of the different types of programs and services offered by Easter Seals, visit our programs and services page (programs and services offered differ from province to province).
All funds remain in the province where they were raised.
What portion of funds raised actually goes to help people with disabilities?
Over 95% of funds raised through the #UnstoppABLE® campaign directly benefits people living with disabilities through Easter Seals programs and services. Less than 5% goes towards printing and distribution costs.
I’ve made a donation to the #UnstoppABLE® campaign at my local participating store. Is there anything else I can do to help?
Absolutely! After you’ve donated to the #UnstoppABLE® campaign in store, we welcome you to take a selfie at the store and post the photo on Facebook, X (formerly Twitter), or Instagram. Let your followers know you’ve just donated to Easter Seals Canada’s #UnstoppABLE® campaign and be sure to include the hashtags #UnstoppABLE and #EasterSealsCanada to help raise awareness.
Thank you to all of our partners of the #UnstoppABLE® Campaign!
Please note: Participation in the #UnstoppABLE® campaign is available at select provincial and local partner locations. Visit Unstoppable.ca to find participating locations near you.
