2020 Amway Matching Gift Campaign - Easter Seals Canada
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Double The Impact Of Your Gift And Help More Canadians
Living With Disabilities By Making A Donation To Easter Seals!

#EasterSealsTwiceAsNice #AmwayCares

UPDATE: Thank you to everyone that has donated to the Matching Gift Campaign. Our generous friends at Amway Canada have decided to raise their contribution for the Matching Gift Campaign from $15,000 to $20,000. Please give generously and help us raise an additional $5,000 by December 31, 2020, so that together, we can support more Canadians who are living with disabilities, and their families!


Help us reach our goal by December 31st, 2020.


Make A Difference

2020 has been a challenging year for many Canadians. It has also been especially hard for individuals and families who are living with disabilities as they have been disproportionately impacted by the COVID-19 pandemic.

This December, you can help spread cheer by joining us in letting them know that they’ve not been forgotten. Here are a few things you can do:

  • Make a one-time or monthly donation to Easter Seals.

    Every dollar helps and will be matched by Amway Canada.

  • Give the special people in your lives a meaningful gift this holiday by making a donation to Easter Seals in their honour!

    We will send them an electronic or traditional card on your behalf to inform them of your gift!

  • Leave a message of hope and encouragement below.

    We will share these messages on our social media channels each day in December!

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Donations enable Easter Seals to provide free/subsidized accessibility equipment and/or financial aid to individuals and families. In addition to accessibility equipment, your donation also makes it possible for Easter Seals to offer other support programs and services. From December 1st to 31st, 2020 ALL donations made to Easter Seals Canada will be matched by Amway Canada!

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Helps provide social and camp programs, in person or online, for more children and youth like Brandon.

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Lowers the cost of expensive mobility equipment, accessibility tools and devices, for families like Caleb’s.

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Subsidizes the cost of recreational, and sports programs, to reduce isolation and boost well-being for kids, youths and adults.

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Contributes towards the cost of rehabilitative, residential and respite programs and services.

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Helps provide skill-building and employment programs for individuals like Kyle.

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Provides a post-secondary scholarship or bursary, for youth like Shailynn.



December 3rd is International Day of Persons with Disabilities (IDPD):

An annual observance declared by the United Nations to promote understanding of disability issues and mobilize support and integration of people with disabilities in all aspects of life.

Source: United Nations

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Disability and accessibility issues affect all Canadians: 

Over 6.2 million Canadians have a disability. That’s 1 in every 5 Canadians. So, we all likely know someone who has a disability, whether we’re aware of it or not, because disabilities can be visible or invisible.

Source: Statistics Canada

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Living with disabilities is expensive and many Canadians with disabilities live in low-income households:

In 2017 alone, 1.6 million Canadians with disabilities said they are unable to afford the accessibility equipment or prescription medication they require.

Source: Statistics Canada

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Many Canadians with disabilities have been severely impacted by the COVID-19 pandemic:

Recent studies have shown that 57% of Canadians with disabilities said their mental health has worsened, and more than 44% said they have difficulty affording their groceries.

 Sources: Statistics Canada (Oct) & Statistics Canada (Aug)

A fully accessible and inclusive Canada is good for all Canadians:

Canadians with disabilities face multiple barriers to employment, including hiring bias and inaccessible workplaces. However, improving workplace accessibility and labour market participation of people with disabilities could increase Canada’s GDP by $16.8 billion by 2030.

Source: Conference Board of Canada



We recognize that many Canadians have been hit hard economically due to the pandemic and want to help but are unable to at this time. You can still show that you care by making a pledge to donate in the future. Simply complete the short form below and we will send you a friendly reminder when you want us to.

Don’t worry, we know that no one can see into the future and that circumstances may change, there is no obligation – it’s the thought and intention that matters!

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Thank You Amway Canada!

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2020 Message from Amway Canada

Amway Canada is honoured to launch our #AmwayCares program on Giving Tuesday, which falls on the same week as International Day of Persons with Disabilities. We’re extremely proud to continue to help many Canadian families enhance their daily lives by using Easter Seals services.

Easter Seals is Amway North America’s longest standing philanthropic partner. Since our partnership began, Amway has raised $35 million dollars for Easter Seals, that have helped fund vital programs and services for children, youths and adults who are living with disabilities.

We use the best of our business and the passion of our Independent Business Owners and employees to impact communities across our nation and are extremely proud of our thirty-six-year partnership with Easter Seals in their quest to help Canadians with disabilities live better lives.

Loren Crandell (General Manager, Amway Canada).

About Amway

Amway is the world’s largest direct selling company* ($8.8B reported sales, 2018). We manufacture and distribute nutrition, beauty, personal care and home products—which are exclusively sold in 100 countries through Amway Independent Business Owners (IBOs).

*As ranked by 2018 Direct Selling News Global 100, published in the June 2018 edition of Direct Selling News, based on 2017 revenues.

 In 1959, Amway launched a business model fueled by the power of relationships. Our first product—Liquid Organic Cleaner or L.O.C.™—was one of the first biodegradable and environmentally conscious cleaning products, and our commitment to excellence continues.

Our reason for being is simple. We exist to help live better, healthier lives. To help us realize this belief in others, we follow the six values our business was built upon: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise.

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