easterseals.ca » tb!s

Small Gestures Make a Big Difference During Annual Easter Seals™ Paper Egg Campaign

Cheryl — Thu, 31 Mar 2011 21:31:55 +0000

TORONTO, ON (March 28, 2011) – The 11th annual Easter Seals Paper Egg Campaign begins March 28th and runs to April 24th to benefit Canadians with disabilities. Shoppers at participating retailers purchase colourful paper eggs, which when posted on store walls demonstrate their collective support in making a big difference in their communities.

In 2010, participating retailers and shoppers collectively raised $766,352 for Easter Seals one toonie at a time. Since 2001, $6.2 million has been raised to ensure that Canadians with disabilities have the technology and experiences required to lead active and fulfilling lives.

“A small gesture really does make a big difference,” says Max Beck, CEO of Easter Seals Canada. “The Easter Seals Paper Egg campaign is a great way for Canadians to give a little while collectively making a big impact. We cannot thank our participating retail partners and customers enough for their continued support and generosity.”

Easter Seals is pleased to welcome back Top National Sponsors, tb!s the bargain shop. In 2010 tb!s stores, customers and partners raised more than $212,000 for Easter Seals programs and services. In total, tb!s has raised over $658,220 nationally for the campaign since 2007.

“The purpose and goal of this campaign resonates across the country in the hearts of all of us,” says Tracey Herrington, tb!s Manager of the Easter Seals Paper Egg Campaign. “It is extremely rewarding to know that we have become an integral partner in raising funds to benefit these extraordinary kids and their families across Canada in all our communities.”

tb!s hosts launches on March 28th in Port Credit, London, Perth, and Corunna, Ontario, and Halifax, NS, and Charlottetown, PEI. For details, visit www.paperegg.ca.

The campaign has already received a good head start with Price Chopper Atlantic. This Atlantic Paper Egg Sponsor ran their campaign during the month of March, smashing their previous years’ sales in just two weeks of a four week campaign. Raising $8100 in 2010, Price Chopper Atlantic is on track to reaching $20,000 this year.

Further boosting the campaign will be Booster Juice, which has recently signed on as a National Sponsor. More than 200 Booster Juice stores across Canada will participate during their inaugural year.

Easter Seals also welcomes back Lawtons Drugs and Sobeys Ontario, long term supporters of the Paper Egg campaign. For a full list of participating retailers, visit www.paperegg.ca .

Easter Seals has been there for Canadians with disabilities for more than 85 years, providing them with the tools they need to strive for independence, acceptance and achievement. Every year, more than 100,000 Canadians and their families access Easter Seals programs and services, the most recognized being Easter Seals camps. For more information, visit www.easterseals.ca.

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For More Information contact:

Cheryl McNamara, Development & Communications Manager, Easter Seals Canada
Phone: (416) 932 8382 ext 245 Email: CMcNamara@easterseals.ca

The Paper Egg Campaign

easterseals — Fri, 05 Mar 2010 12:00:32 +0000

MARCH 12 – APRIL 8, 2012

By signing your name to a simple egg, thousands will make a difference in the lives of Canadians with disabilities!

Celebrating it’s 12th anniversary, The Paper Egg Campaign sees retailers and restaurants across the country sell Paper Eggs to raise awareness for Easter Seals programs and services. For four weeks leading up to Easter, Eggs are sold for $2 each ($1 in Saskatchewan) and all proceeds support local programs in three key areas:

Unique, life-changing camp programs for kids with disabilities;
Assistive technology and mobility devices to maximize independence for Canadians with disabilities; and
Community support such as employment services and local sport programs to inspire active, productive lives in the populations we serve.

Buy a Paper Egg when you shop at one of our retail partners and you’ll help improve the lives of the 146,000 Canadians who rely on Easter Seals programs each year.

National Partners

Regional Partners

Since the launch of the program in 2000, the campaign has raised $6.5 million for Easter Seals. Last year alone, Paper Egg participating partners collectively raised $822,466.

This March, support the campaign and sign your name to a Paper Egg. Your small gesture will make a big difference in your community!

tb!s, the bargain shop

Cheryl — Thu, 04 Jun 2009 15:22:53 +0000

tb!s the bargain shop is a national partner in the Easter Seals Paper Egg campaign and the campaign’s highest contributor thanks to overwhelming employee support.

tb!s stores across Canada raised $152,806 during the 2011 Easter Seals Paper Egg campaign.

Since it began participating in 2007, tb!s’ support for Easter Seals and its community has been tremendous. tb!s has been top national fundraising sponsor of Paper Egg in each of the past five years. In total, they have raised $810,805 for Easter Seals.

“tb!s is thrilled with the results of this year’s campaign! Although the economy has been challenging for most, raising these funds signifies that Canadians are still donating where they feel they can make a positive impact,” says Tracey Herrington, Paper Egg Campaign Manager for tb!s. “We want to thank our customers, associates and partners for helping us to give back to all the communities in which we serve.”

tb!s incorporated in 1999, has 249 stores across Canada and is one of Canada’s fastest growing retail chains servicing primarily rural and secondarily, urban markets. tb!s sells many brand-name products for the home, apparel and footwear for the entire family, as well as groceries, cleaning, health and beauty products and electronics, all at extremely low prices, everyday!