Easter Seals is thrilled to welcome Booster Juice as a national sponsor of the Easter Seals Paper Egg campaign. Booster Juice’s celebration and promotion of healthy active living is a great fit for Easter Seals. In 2011, Booster Juice launched their inaugural campaign, raising $35,894 for Easter Seals programs and services across the country!

Booster Juice is a juice and smoothie bar dedicated to providing its customers with the premium smoothie experience. Its stores and products are energetic, fun, natural, and downright addictive – perfect for today’s active lifestyles. It’s this winning combination that has helped Booster Juice grow to over 170 stores worldwide in just seven short years.

In 2010, participating retailers and shoppers collectively raised $766,352 for Easter Seals one toonie at a time. Since 2001, $6.2 million has been raised to ensure that Canadians with disabilities have the technology and experiences required to lead active and fulfilling lives.

“A small gesture really does make a big difference,” says Max Beck, CEO of Easter Seals Canada. “The Easter Seals Paper Egg campaign is a great way for Canadians to give a little while collectively making a big impact. We cannot thank our participating retail partners and customers enough for their continued support and generosity.”

Easter Seals is pleased to welcome back Top National Sponsors, tb!s the bargain shop. In 2010 tb!s stores, customers and partners raised more than $212,000 for Easter Seals programs and services. In total, tb!s has raised over $658,220 nationally for the campaign since 2007.

“The purpose and goal of this campaign resonates across the country in the hearts of all of us,” says Tracey Herrington, tb!s Manager of the Easter Seals Paper Egg Campaign. “It is extremely rewarding to know that we have become an integral partner in raising funds to benefit these extraordinary kids and their families across Canada in all our communities.”

tb!s hosts launches on March 28th in Port Credit, London, Perth, and Corunna, Ontario, and Halifax, NS, and Charlottetown, PEI. For details, visit www.paperegg.ca.

The campaign has already received a good head start with Price Chopper Atlantic. This Atlantic Paper Egg Sponsor ran their campaign during the month of March, smashing their previous years’ sales in just two weeks of a four week campaign. Raising $8100 in 2010, Price Chopper Atlantic is on track to reaching $20,000 this year.

Further boosting the campaign will be Booster Juice, which has recently signed on as a National Sponsor. More than 200 Booster Juice stores across Canada will participate during their inaugural year.

Easter Seals also welcomes back Lawtons Drugs and Sobeys Ontario, long term supporters of the Paper Egg campaign. For a full list of participating retailers, visit www.paperegg.ca.

Easter Seals has been there for Canadians with disabilities for more than 85 years, providing them with the tools they need to strive for independence, acceptance and achievement. Every year, more than 100,000 Canadians and their families access Easter Seals programs and services, the most recognized being Easter Seals camps. For more information, visit www.easterseals.ca.

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For More Information contact:

Cheryl McNamara, Development & Communications Manager, Easter Seals Canada
Phone: (416) 932 8382 ext 245 Email: CMcNamara@easterseals.ca

Sal Calderone poses in front of his Lithrone 28 Printer

While the results of the ninth annual Easter Seals Paper Egg campaign are not quite in, Sal Calderone can testify that the campaign did well.

Calderone is the proprietor of Three Star Printing, which has printed the Paper Egg materials since the campaign’s inception in 2001. Every year during the four weeks leading to Easter, participating retailers such as The Bargain! Shop, Lawtons Drugs, Sobeys Ontario and Price Chopper sell colourful Paper Eggs in support of Easter Seals programs and services.

A number of stores quite often call for more Paper Eggs because they sell out. Despite ordering thousands of Paper Eggs, some provincial Easter Seals organizations find they don’t have enough to meet with demand and turn to Calderone to send more.

Happily Calderone uses the latest technology to provide a quick turnaround while maintaining high quality.

“We are proud to have been chosen as part of the team to print for the Paper Egg campaign since the beginning,” says Calderone. “Its success over the years has brought greater quantities to its high demand and a closer relationship with Easter Seals.”

Calderone is also able to provide affordable rates while enabling Easter Seals provincial offices to customize their materials and ensure that they are Forest Steward Council (FSC) Certified.

Easter Seals proudly introduced its new Paper Egg this year, which featured a three dimensional chick in a wheelchair. The creative, which was piloted by Easter Seals Manitoba in 2009, required preproduction customization for each participating provincial organization, which Three Star expertly provided.

Three Star Printing Inc. has been in business since 1993. At present, Three Star Printing Inc. services approximately 80 clients including six charitable organizations. Three Star Printing helps Easter Seals keep costs low to maximize revenue for Easter Seals’ programs and services.

By signing your name to a simple egg, thousands will make a difference in the lives of Canadians with disabilities!

National Partners

        

   

Staff of Price Chopper's Berwick store. Berwick was one of the top selling stores during the 2009 Paper Egg campaign.

Price Chopper Atlantic and Ontario are warmly welcomed as new partners to the Easter Seals Paper Egg campaign. Price Chopper’s 25 Atlantic stores collectively raised $9,756 for Easter Seals’ programs and services, smashing its 2008 Easters Seals Paper Egg Sales of $3,012.

Price Chopper discount food stores are urban grocery stores that offer customers the most popular branded products along with their own private label brand, Compliments, at low prices everyday. Along with this great grocery selection, most Price Chopper stores offer an in-store service deli counter and baked fresh daily bakery, things you won’t find at other discount food stores. Customers will also be pleased with the wide selection of low priced, fresh, quality produce and meat available at Price Chopper.

Since 2005, Lawtons Drugs employees and customers have raised $332,597 in support of Easter Seals programs. It is because of them that Atlantic Canadians with disabilities have more access to mobility equipment and active living programs, such as summer camp and yearlong sport activities.

“We are committed to take part and raise more money for people with disabilities, providing them with invaluable opportunities to help enhance their lives,” says Janane Chater, Director of Marketing for Lawtons Drugs. “Contributing to our community is a commitment in which we take great pride.”

Owned and operated by Sobeys, Lawtons Drugs is an integral part of the Company’s business. Since 1907, as a small pharmacy in Halifax, Lawtons Drugs has always portrayed integrity, commitment to its employees, and a desire to consistently exceed customer expectations in service, value and product selection.

Lawtons Drugs has since grown to over 65 locations in Atlantic Canada with plans to expand even further. Lawtons Drugs has services through its PROfile programs to complement customers’ prescriptions and help them manage their family’s medication and health care needs.

Lawtons Drugs has a full line of health care, beauty, cosmetics convenience and giftware products to suit everyone’s needs.

tb!s the bargain shop is a national partner in the Easter Seals Paper Egg campaign and the campaign’s highest contributor thanks to overwhelming employee support.

tb!s stores across Canada raised $152,806 during the 2011 Easter Seals Paper Egg campaign.

Since it began participating in 2007, tb!s’ support for Easter Seals and its community has been tremendous. tb!s has been top national fundraising sponsor of Paper Egg in each of the past five years. In total, they have raised $810,805 for Easter Seals.

“tb!s is thrilled with the results of this year’s campaign! Although the economy has been challenging for most, raising these funds signifies that Canadians are still donating where they feel they can make a positive impact,” says Tracey Herrington, Paper Egg Campaign Manager for tb!s. “We want to thank our customers, associates and partners for helping us to give back to all the communities in which we serve.”

tb!s incorporated in 1999, has 249 stores across Canada and is one of Canada’s fastest growing retail chains servicing primarily rural and secondarily, urban markets. tb!s sells many brand-name products for the home, apparel and footwear for the entire family, as well as groceries, cleaning, health and beauty products and electronics, all at extremely low prices, everyday!