Easter Seals is thrilled to welcome Booster Juice as a national sponsor of the Easter Seals Paper Egg campaign. Booster Juice’s celebration and promotion of healthy active living is a great fit for Easter Seals. In 2011, Booster Juice launched their inaugural campaign, raising $35,894 for Easter Seals programs and services across the country!

Booster Juice is a juice and smoothie bar dedicated to providing its customers with the premium smoothie experience. Its stores and products are energetic, fun, natural, and downright addictive – perfect for today’s active lifestyles. It’s this winning combination that has helped Booster Juice grow to over 170 stores worldwide in just seven short years.

TORONTO, ON (March 28, 2011) – The 11th annual Easter Seals Paper Egg Campaign begins March 28th and runs to April 24th to benefit Canadians with disabilities. Shoppers at participating retailers purchase colourful paper eggs, which when posted on store walls demonstrate their collective support in making a big difference in their communities.

In 2010, participating retailers and shoppers collectively raised $766,352 for Easter Seals one toonie at a time. Since 2001, $6.2 million has been raised to ensure that Canadians with disabilities have the technology and experiences required to lead active and fulfilling lives.

“A small gesture really does make a big difference,” says Max Beck, CEO of Easter Seals Canada. “The Easter Seals Paper Egg campaign is a great way for Canadians to give a little while collectively making a big impact. We cannot thank our participating retail partners and customers enough for their continued support and generosity.”

Easter Seals is pleased to welcome back Top National Sponsors, tb!s the bargain shop. In 2010 tb!s stores, customers and partners raised more than $212,000 for Easter Seals programs and services. In total, tb!s has raised over $658,220 nationally for the campaign since 2007.

“The purpose and goal of this campaign resonates across the country in the hearts of all of us,” says Tracey Herrington, tb!s Manager of the Easter Seals Paper Egg Campaign. “It is extremely rewarding to know that we have become an integral partner in raising funds to benefit these extraordinary kids and their families across Canada in all our communities.”

tb!s hosts launches on March 28th in Port Credit, London, Perth, and Corunna, Ontario, and Halifax, NS, and Charlottetown, PEI. For details, visit www.paperegg.ca.

The campaign has already received a good head start with Price Chopper Atlantic. This Atlantic Paper Egg Sponsor ran their campaign during the month of March, smashing their previous years’ sales in just two weeks of a four week campaign. Raising $8100 in 2010, Price Chopper Atlantic is on track to reaching $20,000 this year.

Further boosting the campaign will be Booster Juice, which has recently signed on as a National Sponsor. More than 200 Booster Juice stores across Canada will participate during their inaugural year.

Easter Seals also welcomes back Lawtons Drugs and Sobeys Ontario, long term supporters of the Paper Egg campaign. For a full list of participating retailers, visit www.paperegg.ca.

Easter Seals has been there for Canadians with disabilities for more than 85 years, providing them with the tools they need to strive for independence, acceptance and achievement. Every year, more than 100,000 Canadians and their families access Easter Seals programs and services, the most recognized being Easter Seals camps. For more information, visit www.easterseals.ca.

-30-

For More Information contact:

Cheryl McNamara, Development & Communications Manager, Easter Seals Canada
Phone: (416) 932 8382 ext 245 Email: CMcNamara@easterseals.ca