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Safeway Gives $1.3 Million More Reasons to Smile
Posted on 12 July 2011.
Canada Safeway employees and customers once again raised more than a million dollars in just one month in support of Easter Seals during its annual “Helping All Youth Reach Their Full Potential” Campaign.
In total $1.3 million was raised by Safeway employees asking their customers to give to Easter Seals, as well as Special Olympics Canada. This puts their four-year total at $4.4 million for Easter Seals.
“Safeway’s annual fundraising campaign for Easter Seals which generated $1.3 million in 2011 is nothing less than remarkable,” said Max Beck, CEO of Easter Seals Canada. “This incredible support allows Easter Seals to create independence building experiences and life changing solutions so that people with disabilities can live, learn, work and play in their own communities.”
All 214 Safeway stores across western Canada raised funds and awareness to support Easter Seals services in local communities. This year’s campaign throughout the month of April gave customers the opportunity to shop where it counts the most — knowing their dollars will change the lives of families living with disabilities.
Recognizing Safeway’s extraordinary contribution, the Association of Fundraising Professionals presented Larree Renda, Executive Vice President of Safeway and Chair of the Safeway Foundation with the award at the organization’s Awards for Philanthropy Banquet during the 48th International Conference on Fundraising in Chicago earlier this year.
The Outstanding Philanthropic Corporation Award honours a corporation that demonstrates exceptional commitment to important causes through financial support and encouragement, as well as the company’s ability to motivate others to take on leadership roles in their communities.
“Canada Safeway supports causes that reflect our diverse workforce and societal issues that are important to our customers and employees,” said Chuck Mulvenna, President and Chief Operating Officer for Canada Safeway. “We’re very pleased to partner with Easter Seals as we make a difference in the lives of youth living with disabilities.”
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